{"id":21581,"date":"2017-01-16T12:45:03","date_gmt":"2017-01-16T11:45:03","guid":{"rendered":"https:\/\/bes-h.com\/es\/?p=21581"},"modified":"2020-04-15T13:52:58","modified_gmt":"2020-04-15T11:52:58","slug":"cuales-las-diferencias-la-analitica-la-gestion-datos","status":"publish","type":"post","link":"https:\/\/bes-h.com\/en\/differences-between-analytics-and-data-management\/","title":{"rendered":"What are the differences between analytics and data management?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Until a few years ago, the process of data analysis and processing was a difficult task to perform due to the complexity of the processes and the large amount of information to be processed. Thanks to the digital transformation of companies, businesses have changed the way they act and think. Businesses have moved from a manual organizational model to a digital and automatic one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">The reason for this shift<\/span> <span style=\"color: #008a95;\"><strong>being the excessive amount of information and the digital tools that exist in order to manage all this information<\/strong><\/span><span style=\"color: #000000;\">. To respond to this demand, new professional profiles have emerged such as CDO (<em>Chief Data Officer<\/em>).<\/span><span style=\"color: #008a95;\"> <strong>CDO\u00b4s are responsible for analyzing and managing a company\u00b4s data to convert them into a business asset<\/strong><\/span>.<span style=\"color: #000000;\"> In short, a CDO is resposible for the management of all business data, and the usefulness of this data.<\/span><\/p>\n<h5><span style=\"color: #d6394c;\">\u00a0<\/span><\/h5>\n<h5><strong><span style=\"color: #d6394c;\">The presence of CDO\u00b4s in companies grows every year<\/span><\/strong><\/h5>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21590 alignleft\" src=\"https:\/\/bes-h.com\/wp-content\/uploads\/2017\/01\/gestion-de-datos.jpg\" alt=\"gestion de datos\" width=\"426\" height=\"223\" srcset=\"https:\/\/bes-h.com\/wp-content\/uploads\/2017\/01\/gestion-de-datos.jpg 1200w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/01\/gestion-de-datos-300x157.jpg 300w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/01\/gestion-de-datos-768x402.jpg 768w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/01\/gestion-de-datos-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>According to experts, CDO\u00b4s must meet three objectives; Improve customer interaction, increase efficiency and differentiate from its competitors.<\/span> <span style=\"color: #000000;\">To meet these goals, these executives must harmonize two different sectors:<\/span> <span style=\"color: #008a95;\"><strong>analytics<\/strong><\/span> <span style=\"color: #000000;\">and<\/span> <span style=\"color: #008a95;\"><strong>data management<\/strong><\/span><span style=\"color: #000000;\">. To do this, they must combine all the internal and external data of the organization, as well as apply effective analytical and statistical techniques to reach new solutions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">This mix of data management and analytics is becoming the dominant trend in CDO agendas for large companies. Companies should hire this digital profile if they wish to incorporate new models of digital strategies. One of the tasks of the CDO\u00b4s is to integrate the data and its analysis in a joint way and not as separate operations.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"color: #d6394c;\">What does analytics and data management entail?<\/span><\/strong><\/h5>\n<p><span style=\"color: #000000;\">Data<\/span><span style=\"color: #008a95;\"> <strong>analytics<\/strong> <\/span><span style=\"color: #000000;\">is the science that examines the raw data in order to draw profits and conclusions. For example, decision-making is improved by better knowledge of customers and the market through analytics. In order to obtain patterns and useful data information, analytics applies statistical techniques.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">In contrast,<\/span> <span style=\"color: #008a95;\"><strong>data management<\/strong><\/span> <span style=\"color: #000000;\">is the processing and management of data using digital technologies such as Big Data or databases. It is common to use software such as<\/span> <span style=\"color: #008a95;\"><strong>SAP HANA Cloud Platform<\/strong><\/span><span style=\"color: #000000;\"> for<\/span><span style=\"color: #008a95;\"><strong> data management<\/strong>. <span style=\"color: #000000;\">The difference with respect to a few years ago, was that companies could not analyze their processes without them being treated accurately<\/span><\/span><span style=\"color: #000000;\">. In order to carry out the<\/span> <span style=\"color: #008a95;\"><strong>analysis<\/strong><\/span><span style=\"color: #000000;\"> and management of large volumes of information,<\/span><span style=\"color: #008a95;\"> <strong>CDO\u00b4s use softwares such as SAP Hana Cloud Platform<\/strong><\/span><span style=\"color: #000000;\">. Organizations must build their business in<\/span> <span style=\"color: #008a95;\"><strong>analytics<\/strong><\/span> <span style=\"color: #000000;\">and data management, but they must be built correctly and this is where CDO\u00b4s must step in.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Until a few years ago, the process of data analysis and processing was a difficult&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17,68],"tags":[89,90,88,85,19,84],"class_list":["post-21581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-besh","category-big-data","tag-analitica","tag-analytics","tag-gestion-de-datos","tag-hana-cloud-platform","tag-sap-hana","tag-sap-hana-cloud-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1les son las diferencias entre la anal\u00edtica y la gesti\u00f3n de datos?<\/title>\n<meta name=\"description\" content=\"Hasta hace unos a\u00f1os, el proceso de an\u00e1lisis y gesti\u00f3n de datos era una tarea dif\u00edcil de realizar por la complejidad de los procesos. 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