{"id":21681,"date":"2017-02-22T11:37:54","date_gmt":"2017-02-22T10:37:54","guid":{"rendered":"https:\/\/bes-h.com\/es\/?p=21681"},"modified":"2020-04-15T14:02:59","modified_gmt":"2020-04-15T12:02:59","slug":"mejorar-la-atencion-al-cliente-gracias-la-gestion-datos","status":"publish","type":"post","link":"https:\/\/bes-h.com\/en\/how-to-improve-customer-service-using-data-management\/","title":{"rendered":"How to improve customer service using data management"},"content":{"rendered":"<p><span style=\"color: #000000;\">Customer service is essential for organizations and often the only contact with customers. If a proper tuning with the customer is established, the customers will not only be guaranteed a product or service with which the users feel identified, but it os also very likely that the results will improve and increase sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Therefore, it is necessary to establish some guidelines to know the client and offer a personalized service. One of the best ways to get customer satisfaction is to use <span style=\"color: #008a95;\"><strong>data management<\/strong><\/span> to get to know the customer\u2019s needs and preferences. Today in our blog we want to share some keys ways to apply data management in customer service.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #d6394c;\"><strong>The value of new technologies<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21693 alignright\" src=\"https:\/\/bes-h.com\/wp-content\/uploads\/2017\/02\/gestion-de-datos-sap-hana-cloud-platform-besh.jpg\" alt=\"gestion de datos sap hana cloud platform besh\" width=\"459\" height=\"240\" srcset=\"https:\/\/bes-h.com\/wp-content\/uploads\/2017\/02\/gestion-de-datos-sap-hana-cloud-platform-besh.jpg 1200w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/02\/gestion-de-datos-sap-hana-cloud-platform-besh-300x157.jpg 300w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/02\/gestion-de-datos-sap-hana-cloud-platform-besh-768x402.jpg 768w, https:\/\/bes-h.com\/wp-content\/uploads\/2017\/02\/gestion-de-datos-sap-hana-cloud-platform-besh-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/>The arrival of new technologies such as Big Data or the Internet of Things has revolutionized the business world and how to relate to each other. Today all transactions and operations are done digitally. The amount of data produced today is immense, however, <strong><span style=\"color: #008a95;\">are we really taking advantage of all the information<\/span>?<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">This is where <span style=\"color: #008a95;\"><strong>data management<\/strong><\/span> comes into play. Many times there is no separation between data and people, information is poorly analyzed or data is stored in an incorrect place. To take full advantage of Big Data&#8217;s potential, companies must resort to platforms and softwares. There are tools like <span style=\"color: #008a95;\"><strong>SAP Hana Cloud Platform<\/strong><\/span> that help companies make decisions. The integration of a SAP software or solution improves data management by offering global solutions in customer service.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<h5><span style=\"color: #d6394c;\"><strong>What solutions does an information technology platform offer?<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000;\"><span style=\"color: #008a95;\"><strong>SAP Hana Cloud Platform<\/strong> <\/span>enables improved customer experience. The goal is to provide a new business experience and get to know the customers better. This is possible thanks to the complete and complex data mining offered by <span style=\"color: #008a95;\"><strong>SAP Hana Cloud Platform<\/strong><\/span>. Then it&#8217;s time for data management. It is one thing to have the information and another to <span style=\"color: #008a95;\"><strong>use it well and take advantage of it<\/strong><\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">For this reason, the integration of data management and IT is fundamental. Thanks to the data collected from social networks and Internet companies, businesses can make reports and analysis to know their customers and improve their leads and business strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Data management requires the collection of information from the <span style=\"color: #008a95;\"><strong>SAP Hana Cloud Platform<\/strong><\/span> to draw conclusions. In this way, a <span style=\"color: #008a95;\"><strong>panoramic view of the customer<\/strong><\/span> is achieved and new products or services can be implemented. In addition, companies can adapt to new changes and anticipate their competitors thanks this access to information. Data analysis allows the diversification of channels and detection of communication failures.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer service is essential for organizations and often the only contact with customers. If a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[68,16],"tags":[95,88,85,19,24],"class_list":["post-21681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-actualidad-sap","tag-atencion-al-cliente","tag-gestion-de-datos","tag-hana-cloud-platform","tag-sap-hana","tag-sap-hana-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo mejorar la atenci\u00f3n al cliente gracias a la gesti\u00f3n de datos?<\/title>\n<meta name=\"description\" content=\"La atenci\u00f3n al cliente es fundamental. Se puede mejorar conociendo las necesidades y preferencias de los clientes a trav\u00e9s de SAP HANA Cloud Platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bes-h.com\/es\/como-mejorar-atencion-cliente-gestion-datos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo mejorar la atenci\u00f3n al cliente gracias a la gesti\u00f3n de datos?\" \/>\n<meta property=\"og:description\" content=\"La atenci\u00f3n al cliente es fundamental. 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