{"id":23037,"date":"2020-06-30T16:43:01","date_gmt":"2020-06-30T14:43:01","guid":{"rendered":"https:\/\/bes-h.com\/es\/?p=23037"},"modified":"2025-09-20T23:48:30","modified_gmt":"2025-09-20T21:48:30","slug":"chatbots-marketing-en-instagram","status":"publish","type":"post","link":"https:\/\/bes-h.com\/es\/chatbot-marketing-en-instagram\/","title":{"rendered":"Chatbots Marketing en Instagram"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4>Marketing con Chatbots \u00bfHasta d\u00f3nde llega la automatizando campa\u00f1as de publicidad en las redes sociales?<\/h4>\n<p>A medida que la tecnolog\u00eda y el uso de esta va evolucionando, la forma de atacar a nuestros posibles clientes con campa\u00f1as de publicidad tambi\u00e9n evoluciona. Permiti\u00e9ndonos ofrecer una nueva experiencia en las <strong>campa\u00f1as<\/strong>, para que estas sean <strong>menos intrusivas<\/strong>\u00a0y, por lo tanto, <strong>m\u00e1s efectivas<\/strong>.<\/p>\n<p>Un ejemplo claro de esto, son las campa\u00f1as de Facebook ads, enlazadas a chatbots (en su mayor\u00eda, en messenger o whatsapp), permiti\u00e9ndonos de forma sencilla, captar la atenci\u00f3n de nuestros leads. Pero, este tipo de campa\u00f1as no \u00fanicamente se quedan aqu\u00ed.<\/p>\n<h4>CAMPA\u00d1AS EN INSTAGRAM MEDIANTE BOTS<\/h4>\n<p>En Instagram este tipo de campa\u00f1as se llevan realizando desde hace muchos a\u00f1os mediante bots, y podemos separarlas en los siguientes tipos:<\/p>\n<p>&#8211; Campa\u00f1a de mensaje de bienvenida \/ despedida: Ofrece un mensaje de bienvenida a tus nuevos seguidores en Instagram, introduciendo un link de un chatbots externo, tu web o una promoci\u00f3n. Para que, de esta forma, podamos llegar a captar a ese usuario interesado en nuestra marca de forma sencilla. Adem\u00e1s, tambi\u00e9n nos permite enviar un mensaje cuando detectamos que el usuario dej\u00f3 de seguirnos. Para intentar captarlo de nuevo.<\/p>\n<p>&#8211; Campa\u00f1a de mensaje a una audiencia espec\u00edfica: Nos permite enviar un mensaje a nuestros seguidores, o los de cualquier otra cuenta de la competencia. Adem\u00e1s, nos permite enviar mensajes a una lista de seguidores en concreto, o incluso a los seguidos de una persona.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfD\u00f3nde aplican los<\/strong><strong>\u00a0CHATbots?<\/strong><\/h4>\n<p>Justo al permitirnos los Bots ofrecer un mensaje de bienvenida, podemos integrar el Chatbots para continuar con una conversaci\u00f3n. De esta manera, captaremos la atenci\u00f3n del usuario con una conversaci\u00f3n dentro de la misma red social.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23040 size-large\" src=\"https:\/\/bes-h.com\/wp-content\/uploads\/2020\/06\/IMG_E8063018A0C4-1-473x1024.jpeg\" alt=\"bot instagram MKT\" width=\"473\" height=\"1024\" srcset=\"https:\/\/bes-h.com\/wp-content\/uploads\/2020\/06\/IMG_E8063018A0C4-1-473x1024.jpeg 473w, https:\/\/bes-h.com\/wp-content\/uploads\/2020\/06\/IMG_E8063018A0C4-1-139x300.jpeg 139w, https:\/\/bes-h.com\/wp-content\/uploads\/2020\/06\/IMG_E8063018A0C4-1-768x1662.jpeg 768w, https:\/\/bes-h.com\/wp-content\/uploads\/2020\/06\/IMG_E8063018A0C4-1.jpeg 1242w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n<p>Y as\u00ed de sencillo podr\u00edamos estar llevando a nuestros nuevos seguidores, o audiencia segmentada hacia un link, una promoci\u00f3n o cualquier otro contenido de inter\u00e9s por parte de la empresa. Creando esta experiencia conversacional.<\/p>\n<p>Adem\u00e1s, de poder resolver todas las dudas o consultas que estos tengan en piloto autom\u00e1tico.<\/p>\n<p>\u201c<strong>La tecnolog\u00eda de chatbots est\u00e1 a punto de explotar en Instagram.<\/strong> Ya son muchas las empresas interesadas por ella. En la reciente actualizaci\u00f3n de Instagram Shopping, la compa\u00f1\u00eda ha hecho un buen trabajo permitiendo a los usuarios comprar sin salir de su aplicaci\u00f3n. El siguiente paso es que la atenci\u00f3n al cliente est\u00e9 tambi\u00e9n aqu\u00ed dentro. Ya sea mediante la combinaci\u00f3n de bots y chatbots, o bien mediante un chatbots y un CRM integrado. Esta combinaci\u00f3n que depender\u00e1 de si las consultas m\u00e1s complejas van a ser trasladadas al equipo humano. De esta forma, si contamos con una gran lista de seguidores, \u00bfpor qu\u00e9 no aprovecharla para dar visibilidad a nuestras ofertas o promociones?\u00bb Afirma <a href=\"https:\/\/www.linkedin.com\/in\/adri%C3%A1n-barcojo-madrid-737b49155\/\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n Barcojo<\/a>. Pionero en la integraci\u00f3n de Chatbots en Instagram desde 2017.<\/p>\n<p>&nbsp;<\/p>\n<p>Todas las consultas que tengas sobre bots y chatbots puedes hacerlas en nuestro <a href=\"https:\/\/bes-h.com\/es\/#contactanos\">contacto<\/a>. Nuestro equipo de expertos en chatbots y nuevas tecnolog\u00edas se pondr\u00e1n en contacto contigo sin ning\u00fan compromiso.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marketing con Chatbots \u00bfHasta d\u00f3nde llega la automatizando campa\u00f1as de publicidad en las redes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14,142],"tags":[],"class_list":["post-23037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-cloud","category-chatbots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots Marketing en Instagram -<\/title>\n<meta name=\"description\" content=\"Los chatbots y la automatizaci\u00f3n del marketing cada vez se aplica a m\u00e1s estrategias de marketing. Su integraci\u00f3n en diferentes redes sociales proporciona una publicidad menos intrusiva y m\u00e1s efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bes-h.com\/en\/chatbot-marketing-en-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Chatbots Marketing en Instagram[:] -\" \/>\n<meta property=\"og:description\" content=\"Los chatbots y la automatizaci\u00f3n del marketing cada vez se aplica a m\u00e1s estrategias de marketing. 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