Noticias Big Data
Ventajas del Big Data en el sector turístico
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Noticias Big Data
¿Cuáles son las tendencias en Big Data para 2018?
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Noticias Big Data, , Digital Transformation
La importancia de tener una plataforma de negocio digital orientada a tu empresa
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Besh
“Súbete a la Nube” – Compartimos contigo nuestra experiencia en Madrid Fly
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Besh
Estuvimos en el AUSAPE 2017 y queremos compartirlo
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Noticias Big Data,
Aplicaciones de SAP HANA en Big Data
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Noticias Big Data, SAP
How to improve customer service using data management
Customer service is essential for organizations and often the only contact with customers. If a proper tuning with the customer is established, the customers will not only be guaranteed a product or service with which the users feel identified, but it os also very likely that the results will improve and increase sales.
Therefore, it is necessary to establish some guidelines to know the client and offer a personalized service. One of the best ways to get customer satisfaction is to use data management to get to know the customer’s needs and preferences. Today in our blog we want to share some keys ways to apply data management in customer service.
The value of new technologies
The arrival of new technologies such as Big Data or the Internet of Things has revolutionized the business world and how to relate to each other. Today all transactions and operations are done digitally. The amount of data produced today is immense, however, are we really taking advantage of all the information?
This is where data management comes into play. Many times there is no separation between data and people, information is poorly analyzed or data is stored in an incorrect place. To take full advantage of Big Data’s potential, companies must resort to platforms and softwares. There are tools like SAP Hana Cloud Platform that help companies make decisions. The integration of a SAP software or solution improves data management by offering global solutions in customer service.
What solutions does an information technology platform offer?
SAP Hana Cloud Platform enables improved customer experience. The goal is to provide a new business experience and get to know the customers better. This is possible thanks to the complete and complex data mining offered by SAP Hana Cloud Platform. Then it’s time for data management. It is one thing to have the information and another to use it well and take advantage of it.
For this reason, the integration of data management and IT is fundamental. Thanks to the data collected from social networks and Internet companies, businesses can make reports and analysis to know their customers and improve their leads and business strategies.
Data management requires the collection of information from the SAP Hana Cloud Platform to draw conclusions. In this way, a panoramic view of the customer is achieved and new products or services can be implemented. In addition, companies can adapt to new changes and anticipate their competitors thanks this access to information. Data analysis allows the diversification of channels and detection of communication failures.
Besh, SAP
Alianza con Huawei Empresas para proyectos sustentados en tecnología SAP
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Besh, SAP
SAP HANA Cloud Platform: Innovation in the digital economy
The volume of information in a hyperconnected world such as the present one is growing exponentially and the best managed business must transform into real-time businesses for improved connectivity with customers.
Cloud Computing is a concept that has been installed a few years ago in the business sector as well as in the digital economy and the SAP HANA Cloud Platform has a lot to do with this. One of SAP’s services for IoT (Internet of Things) is the SAP HANA Cloud Platform, a service that provides the ability to quickly manage, deploy and develop applications that synchronize data in real time, from one machine to another, As well as remote data, which allows you to manage your entire business in real time and perform operations in a smart and fast way. This also improves decision making in the perimeter of the network and optimizes business processes in the center of the organization.
The SAP HANA Cloud Platform is a cloud platform of memory technology, designed for everyone who is increasingly online and data based. With this platform, you can create applications, taking advantage of the speed and scales of SAP HANA.
Many companies are developing this platform for their business, because it implements easy to use applications on any device and, and of course, connects the company to the digital economy. SAP HANA Cloud Platform has a technical variety to build applications on a single platform, taking advantage of the capabilities of SAP HANA along with different business services.
CHARACTERISTICS
SAP HANA Cloud Platform enables customers and partners to quickly integrate, create, and manage cloud-based enterprise applications, complementing them to SAP solutions. You can deploy and manage connected remote devices. Provides access to a feature-rich, easy-to-use cloud environment. The data center infrastructure is reliable and secure. It is the best connector of your company with the digital economy. The data is analyzed in real time and in an advanced way, directed to the benefit of the client.
In short, it is not only an in-memory technology database, but a complete application platform itself. Within the new technologies, there is no doubt that SAP HANA Cloud Platform is a bet on the future within the innovations for the digital economy, which increasingly needs these tools to accelerate its performance, in a world that grows exponentially in its Volume of information, within the Cloud Computing environment.
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Besh, Noticias Big Data
What are the differences between analytics and data management?
Until a few years ago, the process of data analysis and processing was a difficult task to perform due to the complexity of the processes and the large amount of information to be processed. Thanks to the digital transformation of companies, businesses have changed the way they act and think. Businesses have moved from a manual organizational model to a digital and automatic one.
The reason for this shift being the excessive amount of information and the digital tools that exist in order to manage all this information. To respond to this demand, new professional profiles have emerged such as CDO (Chief Data Officer). CDO´s are responsible for analyzing and managing a company´s data to convert them into a business asset. In short, a CDO is resposible for the management of all business data, and the usefulness of this data.
The presence of CDO´s in companies grows every year
According to experts, CDO´s must meet three objectives; Improve customer interaction, increase efficiency and differentiate from its competitors. To meet these goals, these executives must harmonize two different sectors: analytics and data management. To do this, they must combine all the internal and external data of the organization, as well as apply effective analytical and statistical techniques to reach new solutions.
This mix of data management and analytics is becoming the dominant trend in CDO agendas for large companies. Companies should hire this digital profile if they wish to incorporate new models of digital strategies. One of the tasks of the CDO´s is to integrate the data and its analysis in a joint way and not as separate operations.
What does analytics and data management entail?
Data analytics is the science that examines the raw data in order to draw profits and conclusions. For example, decision-making is improved by better knowledge of customers and the market through analytics. In order to obtain patterns and useful data information, analytics applies statistical techniques.
In contrast, data management is the processing and management of data using digital technologies such as Big Data or databases. It is common to use software such as SAP HANA Cloud Platform for data management. The difference with respect to a few years ago, was that companies could not analyze their processes without them being treated accurately. In order to carry out the analysis and management of large volumes of information, CDO´s use softwares such as SAP Hana Cloud Platform. Organizations must build their business in analytics and data management, but they must be built correctly and this is where CDO´s must step in.
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